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diff --git a/src/blog/on-zucks-metaverse.html b/src/blog/on-zucks-metaverse.html deleted file mode 100644 index 57c73c5..0000000 --- a/src/blog/on-zucks-metaverse.html +++ /dev/null @@ -1,48 +0,0 @@ -title: On Zuck's Metaverse — Ads Everywhere -date: November 25, 2021 14:06 ---- -<p> -First off, let's just call it VR. "Metaverse" is a brand name invented to -separate current efforts from the previously failed hype around VR. The reasons -VR has failed before are interesting of themselves, but more on that in a future -post. Here I want to talk about Zuck's ideas for social VR and what I think -about the whole concept. -</p> - -<p> -VR as a social and communication medium, which appears to be Zuck's focus, and -is likely to end up being one of the widest VR markets in terms of number of -users and overall man-hour usage time, is not progress in any way. It doesn't -actually introduce any new features that would make life better. It will never -replace real world human connections as Zuck seems to imply it can. At least not -until we reach Matrix-levels of simulation, but that comes with a whole host of -other obvious problems. -</p> - -<p> -Remember — it's not social media, it's marketing media. VR social media is -simply a huge investment of developer time, and a trade off of internet -bandwidth, to squeeze extra attention and shopfront-facing time from users. VR -is fancy, engaging, and can probably be made to be even more addicting than the -current flat phone screens. Just like it's hard to take your eyes off of a -flashing TV screen, even if you're not actively interested in what's currently -on, it will be difficult for the people that plug themselves into VR to take the -headset off. Zuck talked a lot about interoperability of "metaverse" systems: -this is also going to be useful from a profits perspective, by seamlessly -guiding users (<i>useds</i> in Stallmanian terms) from a chat with friends to -purchasing a new product. -</p> - -<p> -Internet ads already replaced magazine, newspaper, radio, and to an extent even -TV ads. By building a simulated world for people to spend time in and move -around, Zuck (and other VR investors) could now also steal market share from -highway billboards, sidewalk posters, and other places we encounter marketing -while moving around the physical world. -</p> - -<p> -That's all there is to it. If you see Zuck investing billions into a new effort, -remember that it's to see a return on investment. And for a marketing product -like Facebook, returns come from sapping human attention. -</p> |